Borsheims said its Omaha showroom will remain open while the store undergoes a renovation scheduled to begin in mid‑May, the retailer announced on social media. The decision preserves sales and client service during the work, limiting the revenue disruption that full temporary closures can cause.

  • Brand: Borsheims
  • Location: Omaha, Nebraska (flagship showroom)
  • Timing: Renovation set to start in mid‑May (announcement via social media)
  • Operations: Store to remain open during construction
  • Market: US retail — in‑store continuity prioritized

Context: Where this fits in 2025–26 retail trends

Keeping a showroom open during a refit is increasingly common among fine‑jewellery retailers that prioritize steady cash flow and service continuity. For full‑service jewelers, even short closures can displace appointment traffic and reduce margin on higher‑average‑ticket items. The choice to remain operational signals a conservative capital‑management approach: the retailer accepts phased construction and operational complexity to avoid lost sales and to maintain client relationships.

Practically, phased renovations typically focus on replacing lighting, casework and finishes that affect how gems present in person — improving the perceived vitreous luster of diamonds and the depth of colored stones without interrupting repair, appraisal or private‑appointment services. Announcing timing on social channels also lets retailers manage visitor flow and maintain reservation funnels.

Impact: Why this matters in the US market

For US retailers and wholesalers, Borsheims’ approach offers a template for balancing capital projects with sales continuity. Merchants should review inventory cadence and staging before mid‑May: prioritize high‑margin items for accessible displays, plan off‑site storage for excess stock, and schedule staff to cover extended private appointments. Operationally, phased work reduces the need for alternative outlets or pop‑ups, which can erode margin and complicate buy‑back or trade policies.

From a marketing and investor perspective, the announcement suggests confidence in foot traffic recovery and an emphasis on in‑store service as a differentiation point against pure‑play online competitors. Retailers planning renovations should use the downtime-framed communications to reinforce quiet‑luxury cues — clear appointment channels, polished display lighting, and consistent service — ensuring the store’s physical environment continues to support conversion and after‑sales services during the build.

Image Referance: https://www.ketv.com/article/borsheims-omaha-jewelry-store-renovation/70244708