Anne Hathaway, Bulgari ambassador, is reshaping the market for celebrity‑worn natural diamonds — and collectors are paying a premium. Her Cannes 2022 Bulgari choker, featuring a 107‑carat Sri Lankan cushion sapphire ringed by natural diamonds, paired with a history of Tiffany & Co. Oscar jewels, has crystallized a provenance premium for red‑carpet pieces that U.S. buyers and retailers cannot ignore.
Fast Facts
- Price: Multi‑million USD (private retail valuation; not publicly released)
- Carat weight: 107‑ct Sri Lankan cushion sapphire centre; additional natural diamonds (brand‑disclosed totals vary)
- Origin: Bulgari High Jewelry (Italy); sapphire sourced from Sri Lanka
- Date: Notable wear: Cannes Film Festival, May 2022. Article updated December 30, 2025.
How the Look Reads — Sensory Notes
Hathaway’s red‑carpet choices favour pieces with vitreous luster and sculptural presence: weightier chokers that sit with substantial heft at the throat, Serpenti coils that hug the wrist, and pavé‑set bracelets that catch light in a steady, even pulse rather than flash. The visual language is resolutely material — satin‑smooth sapphire planes, dense diamond pavé and the cold, precise snap of high‑grade metalwork.
Context: 2025 Market and Design Trends
Three forces converge this year. First, provenance matters more than ever — celebrity association now delivers double‑digit resale premiums for naturally sourced, well‑documented pieces. Second, sustainability and traceability have accelerated buyer scrutiny: natural stones with verifiable origin statements remain prized, but lab‑grown alternatives continue to pressure entry‑level price points. Third, sculptural aesthetics — chunky collars, architectural chokers, and coloured‑stone anchors — dominate collector demand, aligning with wardrobe shifts toward tactile, statement accessories.
Why This Matters to U.S. Retailers and Investors
For jewelers and investors, Hathaway’s appearances are not merely press fodder; they translate into practical inventory signals.
- Provenance premium: Celebrity‑worn items (or exact model replications) command a measurable uplift at resale. Authenticate and document thoroughly — provenance can convert a stock piece into a collectible.
- Curate for sculptural pieces: Stock sculptural chokers, heavy‑set colored‑stone necklaces, and Serpenti‑style coils; they sell to both aspirational and serious collectors in 2025.
- Positioning against lab‑grown: Emphasize traceability, origin paperwork and ethical sourcing on natural stones to defend margins where lab‑grown alternatives compete on price.
- Experience and service: Offer on‑demand provenance dossiers, private viewings, and bespoke financing — services that translate celebrity cachet into retail value.
Bottom Line
Anne Hathaway’s ongoing partnership with Bulgari and her high‑visibility Oscar and festival moments have crystallized a market pattern: well‑publicized natural‑diamond and coloured‑stone pieces with documented provenance are shifting from costume to collectible. For U.S. retailers and investors, the opportunity is clear — prioritize authenticated, sculptural high jewelry and the service layers that convert press into price.
Author
Hannah Militano — covers diamond jewelry trends, fashion and celebrity placement. Updated December 30, 2025.
Image Referance: https://www.naturaldiamonds.com/culture-and-style/anne-hathaway-jewelry/