Patrick Schwarzenegger’s oversized pin topped our ranking — and the evening’s statement brooches are already nudging secondary-market interest for sculptural men’s jewelry. From Tiffany & Co.’s avian pin on Connor Storrie to flamboyant peacock and snake motifs, the Golden Globes served as a concentrated showcase for punchy lapel works that can add visible halo value to brands and boutiques trading in high‑craft accessories.
- Event: Golden Globes red carpet, Jan 2025
- Top moment: Patrick Schwarzenegger — largest visual impact
- Estimated value range: $1,000–$150,000 (depends on house, metal and gemstones)
- Carat weight: Not publicly disclosed; varies by maker
- Origin: Mix of heritage houses and bespoke ateliers
Why this moment matters in 2025
Brooches are no longer decorative afterthoughts. The current market favors sculptural silhouettes with a tactile presence — a vitreous luster, a satin pavé or a piece with substantial heft that reads clearly on camera and in store. That clarity gives designers and retailers a fast way to create a collectible touchpoint: a single pin that carries a visible brand story, social traction and, increasingly, measurable resale interest.
Fast, visible halo value
Statement pins perform like marketing shorthand. A high‑profile appearance can lift search and shopping queries overnight; for independent jewelers, the same dynamic can translate to rapid sell‑through on special editions and to higher margins on custom commissions. For investors, brooches that pair provenance (celebrity wear) with authentic craft — articulated settings, hand‑engraved elements, identifiable maker’s marks — tend to hold and sometimes appreciate in the secondary market.
What retailers and buyers should watch
Three 2025 signals matter: (1) sustainability is reframing value — lab‑grown diamonds and responsible gold let houses offer sculptural complexity at lower price points; (2) sculptural aesthetics sell across genders, expanding core customer profiles; (3) limited runs and documented provenance increase resale multiples. For U.S. retailers, curate a tiered brooch program: accessible house pins ($1k–$5k), midweight artist editions ($5k–$25k), and numbered high‑jewelry pieces for collectors (>$25k).
Ranking: The evening’s most notable brooches
First Place: Patrick Schwarzenegger
The largest visual centripetal force of the night. The pin’s form reads like a small sculpture on the lapel — bold, almost nautical in reference but intentionally ambiguous. Its substantial heft and clear silhouette made it the image that held on social feeds.
Second Place: Gabriel Leone
A coiled serpent motif executed with lenticular motion: it suggests danger and allure through a compact, textured surface. The piece benefits from implied narrative, which turns a motif into commerce — customers want the story as much as the metal.
Third Place: Connor Storrie (Tiffany & Co.)
A Tiffany avian pin — a bird perched on a rock — with restrained enamel and polished surfaces. It reads as house work: exact finishing, confident negative space, a vitrified sheen that photographs well. A direct example of how an established name raises perceived value instantly.
Fourth Place: Michael B. Jordan
A dispersed, almost accidental splat of form that nevertheless registers because of scale and placement. It trades on the unexpected — the asymmetry gives tactile interest without overt sparkle.
Fifth Place: Tramell Tillman
A peacock motif worn with conviction. Feathered texture and chromatic accents make this a strong visual statement; peacock pieces often translate into decorative investment pieces that do well in boutique windows.
Sixth Place: Oscar Isaac
A quietly finished pin that favors presence over theatrics. It underlines a point: sometimes restraint increases demand because it broadens wearability.
Seventh Place: Ryan Coogler
A simple, composed pin that leans on charm rather than spectacle. In retail terms, it sits in the middle of the road: easy to merch, lower risk but lower headline value.
Eighth Place: Dwayne “The Rock” Johnson
A large, narrative‑seeking piece that needed a stronger storytelling frame. Without a clear provenance or maker’s signature, big pieces can disappoint collectors who seek authentication.
Dead Last: Jon M. Chu
A sincere, sentimental execution — beaded portraits of Ariana Grande and Cynthia Erivo — that reads better in intention than in craft. Sentiment can drive short‑term interest but, absent artisan signatures, it rarely generates long‑term secondary‑market multiples.
Takeaway for U.S. retailers and investors
Curate with a mind to narrative and provenance. Stock a small number of high‑impact pins that photograph well and come with clear maker verification. Offer limited runs and documented provenance to capture both immediate retail demand and future resale premiums. In 2025 the best brooch strategy is simple: support sculptural work that feels substantial to the touch, transparent in origin, and concise in storytelling — these are the pieces that convert attention into margin.
Image Referance: https://www.thecut.com/article/a-definitive-ranking-of-brooches-from-the-golden-globes.html