Martin Katz will present high jewelry at L’Amusette in Naples, Feb. 22–25 — a curated salon that pairs jewellery with couture and art and signals a targeted effort to engage high‑net‑worth U.S. clients through private, appointment‑driven selling.

  • Dates: Feb. 22–25
  • Participants: Martin Katz with Hervé Pierre and international designers
  • Format: luxe salon of jewelry, couture and art
  • Target: high‑jewelry and couture clientele in the U.S. market

Context: Where this fits in 2025–26 trends

Private salons and appointment‑only events have become a deliberate distribution choice for high jewelry brands seeking to protect margins and control the customer experience. Pairing jewellery with couture and art compresses the purchase narrative: collectors evaluate pieces in a considered setting rather than an impulse environment. That framing favors pieces with artisanal finish — substantial heft, hand‑set stones, open‑backed settings and refined metalwork such as knife‑edge shanks and satin‑finished surfaces — attributes that justify premium pricing and distinguish high‑jewelry from accessible luxury jewellery.

For designers and houses like Martin Katz, the salon model is also a way to foreground provenance and craftsmanship without competing on mass promotion. The environment encourages private viewings, bespoke commissions and cross‑categorying with couture clients who value tactility — vitreous luster in gemstones, silky nacre in pearl work, and the micro‑pavé precision that reads as discreet luxury rather than display.

Impact: Why this matters in the US market

For U.S. retailers and wholesalers, L’Amusette’s program underlines two practical responses. First, stocking decisions should account for quieter, high‑ticket assortments that perform in private settings: invest in fewer, higher‑margin SKUs with impeccable finish and clear provenance rather than broad, promotional-led inventory. Second, merchandising and staff training must mirror the salon’s cadence — appointment sales, private previews, and storytelling that emphasizes craft and condition over discounting.

Independent jewelers and department‑store specialty teams can use the salon as a playbook: host targeted client evenings, partner with couture or art galleries to broaden reach, and present jewellery in tactile displays that allow for a close inspection of stone cut, setting technique and metal finishing. For investors and wholesale buyers, the event signals sustained appetite at the top of the market for curated experiences that preserve brand equity and pricing power rather than competing on volume.

Martin Katz’s participation, alongside Hervé Pierre and international designers, reinforces a strategic pivot toward curated, experiential selling in seasonal U.S. micro‑markets — a practical response to demand for quiet, discretionary luxury among affluent buyers.

Image Referance: https://luxferity.com/magazine/martin-katz-brings-high-jewelry-to-naples-for-lamusette