Messika’s 39‑carat diamond necklace was worn by Cardi B during Bad Bunny’s Super Bowl LX halftime performance, a high‑visibility placement that positions the Parisian high‑jewelry house at the centre of US celebrity fashion and modern high jewellery conversation.

  • Gemstone: Diamond (39 carats total)
  • Brand: Messika
  • Wearer: Cardi B; event: Bad Bunny halftime show, Super Bowl LX
  • Segment: High jewellery / celebrity fashion; Market: US broadcast and social audiences

Context — where this sits in current jewellery trends

Large, camera‑forward carat weights remain a primary device for translating high‑jewellery craftsmanship into mass visibility. A 39‑carat diamond necklace reads on broadcast and social platforms the way refined tailoring reads on a runway: the piece’s vitreous luster and overall mass register at scale, directing attention to maker and design rather than to a single stylistic flourish.

For houses such as Messika, celebrity placement functions as both product showcase and proof of relevance to younger, entertainment‑driven audiences. In the current market window—where quiet, restrained branding coexists with select, highly visible luxury moments—this kind of appearance reinforces a dual strategy: sustain trade relationships with traditional clients while creating fresh aspirational demand among new cohorts.

The impact — why US retailers, wholesalers and investors should take note

For US retailers and wholesalers, the immediate commercial consideration is handling inbound interest. High‑visibility moments increase showroom enquiries and press coverage; merchants should ensure that high‑jewellery assortments, collateral and trained sales staff are primed to convert that attention into appointments. Inventory tactics include curated trunk shows and timed social assets that replicate the broadcast narrative without overstating availability.

From a merchandising perspective, the takeaway is not to replicate scale for scale’s sake but to translate the narrative: explain provenance, construction and how the total carat weight affects presence and pricing. Marketing copy that emphasises craftsmanship, finish and wearability — for example, how a necklace’s weight distributes across the collarbone or how a polished, knife‑edge clasp secures heavy pendants — will resonate more with buyers than broad luxury claims.

For investors and brand strategists, the practical signal is a reaffirmation of celebrity placement as a measurable marketing channel for high‑end houses targeting the US. Visibility on a Super Bowl stage amplifies earned media and social engagement; the commercial effect will be visible in appointment volumes and brand searches rather than immediate SKU‑level price moves. That distinction matters when allocating marketing spend between traditional wholesale, direct retail and PR-driven campaigns.

In short, the Messika–Cardi B pairing at Super Bowl LX is a concrete example of how high‑jewellery can be deployed to maintain relevance across audiences while supporting in‑market sales efforts. For trade professionals, the opportunity lies in converting that visibility into controlled, margin‑protecting commerce rather than a short‑term inventory push.

Image Referance: https://luxferity.com/brand/messika/news/cardi-b-high-jewelry-diamond-squad-necklace-super-bowl-lx-bad-bunny-halftime-show