Ribhi Allan, president of the Jordanian Jewelers and Goldsmiths Syndicate, says global gold has entered a new price regime in 2025: an ounce has climbed to $4,550, pushing the common 21‑karat gram to JD91 and triggering an exceptional local rush into coins, ounces and bars. Allan reports local demand up roughly 80% over last year and more than 100% versus the prior year — a clear shift toward gold as a long‑term store of value.
- Price (global): $4,550 per ounce (2025 peak)
- Price (local): JD91 per gram (21‑karat)
- Carat: 21‑karat (primary retail standard in Jordan)
- Origin: Jordan — retail and private buying spike
- Date: 2025 (year‑to‑date)
Context: a 2025 market shaped by geopolitics and policy
The surge in Jordan mirrors broader 2025 dynamics: heightened geopolitical risk, constrained recycled supply and the prospect of changes in US monetary policy under a new president. Allan cited the Russian‑Ukrainian conflict, the situation in Gaza and potential shifts in Federal Reserve policy as key variables that could sustain price pressure. The result is a flight to physical bullion and a renewed premium on provenance and recycled sources.
That shift sits alongside other 2025 retail currents — growing demand for responsible sourcing, and a renewed appetite for pieces with sculptural presence rather than ornamentation alone. In practical terms, buyers are choosing ounces and bars that offer tactile reassurance: a substantial heft, compact burnished surfaces and immediate, liquid value.
Impact: what US retailers and investors should watch
For US retailers the immediate implications are operational and strategic. Inventory acquired at prevailing international prices will carry higher cost bases; margins on finished 21‑karat styles may compress unless pricing and sourcing are adjusted. Consider these actions:
- Reassess bullion channels and prioritize verified recycled supply to meet customer demand for responsible gold.
- Expand secure storage or partner with trusted vault providers — customers buying for long‑term storage value expect custodial options.
- Price with transparency: emphasize gram‑weights, purity (21K) and the piece’s substantial heft to justify premiums.
- Monitor Fed guidance and geopolitical developments closely; currency moves and rate expectations will change arbitrage opportunities between regions.
For investors, Allan’s figures underscore two realities: gold remains a hedge against policy and geopolitical volatility, and regional retail behavior can amplify price momentum. The jump in Jordanian retail demand — driven by purchases of coins and bars rather than jewelry — is a liquidity signal. Investors should balance allocation to physical bullion with attention to storage costs, counterparty risk and timing relative to policy announcements.
Allan’s assessment is blunt: “This year we have witnessed record demand, exceeding 80% compared to last year and more than 100% compared to the year before, reflecting citizens’ confidence in gold as a safe haven.” For US market participants, that confidence translates into both a pricing benchmark and a reminder that gold’s appeal in 2025 is tactile and policy‑driven — not merely decorative.
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